Trish Stratus and The Treadmill Factory announce distribution and licensing deal     December 16, 2013

Dec 16, 2013 – TORONTO / – Stratus Enterprises, Inc. is pleased to announce that it has signed a distribution and licensing deal with The Treadmill Factory just in time for the holiday season.

The distribution agreement sees the full array of Stratusphere Living yoga and fitness products appearing on shelves with the popular fitness retailer, including yoga mats, the innovative weighted FitGloves, branded dumbbell sets and more.

The relationship enhances the presence of the Stratusphere line across Canada with The Treadmill Factory's extensive online customer base and reach.

"I'm really excited by this new partnership. The Treadmill Factory has become a leader in fitness across the country and their dedication to our industry is remarkable." said Trish Stratus, president of Stratus Enterprises, Inc. "The Strausphere Living line has found the perfect place to call home. I'm particularly excited to develop new products with them to bring my Stratuspherians more ways to stay healthy and fit and to eventually bring that across the border!"

The terms of the deal will use the WWE & fitness icon's expertise to develop new and exciting fitness products, which The Treadmill Factory will exclusively distribute and sell through brick-and-mortar and online retail channels. There are plans to extended the distribution into the United States in the near future.

Victor Proudian, president of The Treadmill Factory said, "We're honoured to work with Trish Stratus and her team at Stratusphere. The unique products in the Stratusphere Living lineup have already proven to be hot in the yoga market, and we're thrilled to provide them to our loyal customers."

The Treadmill Factory currently has five locations throughout Ontario, including in Toronto, Mississauga/Oakville, Markham, Barrie and London and ships Canada-wide through their website,

Trish Stratus and The Treadmill Factory are also pleased to announce that its customers will have the opportunity to get their hands on Stratusphere products at 25% off the already-reduced introductory sale prices. And, with their 24-72 hours shipping policy for applicable online orders, they hope to have many 'stratusfied' customers. Orders can be placed with promo code STRATUSFACTION at

About United Ventures Fitness Inc.
Founded in 1988, United Ventures Fitness Inc, the parent company of its retail division The Treadmill Factory brings consumers the best fitness products with exceptional customer experience. The 25 year-old company has gained the reputation of being a market leader with new and innovative product while maintaining the core fundamentals of quality. In 2013, The Treadmill Factory moved its flagship store to a near-80,000 square foot, state of the art facility which also houses an impressive Research and Development centre. For more information, please visit

About Trish Stratus
Trish Stratus is a fitness icon, entrepreneur and actress. Recognized as one of WWE's all-time greats, Trish was a 7-time Women's Champion and was inducted into the WWE Hall of Fame in 2013. Trish has dedicated her life to health and fitness and has parlayed her success and passion into the premier lifestyle brand, Stratusphere. Her yoga studio, retail products and line of fitness DVDs reflect her core philosophy of achieving wellness through balanced living. For more information please visit or follow @trishstratuscom.

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