Nov 22, 2012 – TORONTO /TrishStratus.com/ –
Stratus Enterprises, Inc. announces today it has released a second phase of fitness products under the Stratusphere Living banner, the yoga fitness brand developed by Trish Stratus which launched to retailers across Canada in 2011. The new phase offers an additional product to the yoga line-up and extends the brand into fitness with 5 new items.
After spending up to 300 days of the year traveling while with the WWE and filming around the world for her travel show, the latest addition to the yoga line-up was a design Stratus put on paper over 3 years ago. She says “I used to pack my yoga mat as a carry-on but with travelers having to face additional luggage costs and restrictions, I came up with the idea of being able to fold up my yoga mat to no bigger than the size of a sweater and have it pack neatly away in my suitcase”. The Stratusphere Living TravelMat comes with a convenient mesh tote bag as well.
Stratus attributes the success and the growth of her product line to keeping focused on her customers. She continuously seeks feedback online from both Facebook and Twitter. Her yoga studio, located outside of Toronto, has also proven to be a valuable source of feedback. An overwhelmingly positive response to the FitGloves, which were launched with the initial phase, led to the decision to add more fitness accessories to the line. The line expands to include dumbbells in 3, 5 and 8 pounds. An at-home DumbbellSet is also available with a compact rack that holds all the weights.
The new products are available now at Sport Chek stores across Canada and Stratusphere Yoga Studio. Launching as part of TrishStratus.com’s Black Friday, the TravelMat will be available online exclusively at Stratusphere Shop, the official online retailer for the Stratusphere Living brand.
See the new products »
• Trish Stratus launches her lifestyle brand - and takes yoga into the Stratusphere