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HomeNews Media invited to heat up their golf game: Exclusive trial opportunity for Callaway's new X-24 Hot Irons
06/03/2010, 12:43 PM

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Media invited to heat up their golf game: Exclusive trial opportunity for Callaway's new X-24 Hot Irons

By Brian
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*PLEASE NOTE: Event has been rescheduled to Wednesday, June 16, 2010

MEDIA INVITATION

Dean Blundell and Trish Stratus heat up Copper Creek's driving range

Concord, ON, June 3, 2010 /TrishStratus.com/ –
Callaway is offering members of the media the opportunity to turn up the heat on their swing with an exclusive preview of the company’s new X-24 Hot Irons, the longest, most accurate irons Callaway has ever made. Radio host Dean Blundell and international celebrity Trish Stratus – both of whom are Callaway celebrity ambassadors – will be on hand to test the new irons and demonstrate a yoga warm-up for golfers.

WHAT:

  • Media-only opportunity to test Callaway’s new X-24 Hot Irons before they are available to the public

  • Demonstration of Stratusphere Yoga for Golfers by Trish Stratus

  • Hot, barbecued refreshments will be provided at the driving range, courtesy of Broil King

WHO:
Dean Blundell, host of the Dean Blundell Show on 102.1 The Edge
  • Dean, who is known for his long drives, will heat up the driving range with a distance test of Callaway’s X-24 Hot Irons

Trish Stratus, owner of Stratusphere Yoga Studio
  • Trish has developed a Yoga for Golfers sequence available at Stratusphere Yoga Studio, and will lead Dean Blundell through a few yoga poses perfect for the golf course

Barry Wallis, Experiential Marketing Manager and Canadian PGA Class "A" Instructor
  • Barry will be on hand to answer any equipment-related questions

DATE:
Wednesday, June 16, 2010
1:30 p.m. – Media invited to begin testing X-24 Hot Irons; barbecue set up at the driving range
2:00 p.m. – X-24 Hot Irons information session courtesy of Callaway staff
2:15 p.m. – Trish Stratus will coach Dean Blundell through a series of yoga poses designed for golfers; Dean will then bring the heat to the driving range to test out the new X-24 Hot Irons
2:30-3:30 p.m. – Media continue testing X-24 Hot Irons

About the X-24 Hot Irons:
The X-24 Hot Irons feature improvements in clubhead weighting for greater accuracy and stronger trajectory, Variable Face Technology for a stronger sweet spot and improved distance, even on off-centre hits. Callaway developed the new X-Hot 24 Irons for golfers who seek to gain distance not just with the longest clubs in their bag, but also when pulling out an iron on a long par-3 or flying the water to reach a par-5 in two.


PLEASE RSVP by Tuesday, June 15, 2010 by 12 noon to
natalie@pilotpmr.com or 416-462-0199 x35


Location:
Copper Creek Golf Club, 11191 Highway #27, Kleinburg, Ontario

ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro™ brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com/ca.

ABOUT TRISH STRATUS
Trish Stratus, International TV Celebrity and Entrepreneur, retired from the world of professional wrestling with an unprecedented 7 championships. Stratus' healthy lifestyle brand Stratusphere, includes a travel documentary series produced and hosted by Stratus is currently airing on the travel+escape network and Discovery HD as well as Stratusphere Yoga Studio, Canada's largest yoga studio. This 5,200 sq. ft. eco-friendly multi-disciplinary yoga centre is located in Vaughan, ON., Canada. For more information please visit www.trishstratus.com.

-30-

For more information:
Natalie Bomberry
Pilot PMR for Callaway Golf Canada
416-462-0199 x35
natalie@pilotpmr.com

Jane Hooper Perroud
Callaway Golf Canada
905-760-6403
jane.hooperperroud@callawaygolf.com




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